LOS ANGELES, Oct. 21, 2022 (GLOBE NEWSWIRE) — From an East Hollywood parking lot to the fastest growing restaurant chain in America1; Dave’s Hot Chicken has come a long way in just five years. This trip includes a recent investment from Drake, who became an investor in the brand after sampling the food and meeting the founders, four longtime friends.
To celebrate his birthday and the company first advertising campaign, “Don’t die before you try,” Drake grabs everyone with a Dave’s Hot Chicken Slider or Tender. The October 24th celebrations will be held at each Dave’s Hot Chicken from 11:00 am to 9:00 pm local time. To enter the promotion, guests simply need to meet the nearest Dave’s Hot Chicken and show they follow the brand on Instagram or TikTok. In exchange, they receive a seasoned slider or tender of their heat level preference. This celebration is only available when you visit the restaurant and not online or through third party delivery services.
The company’s advertising campaign, Don’t Die Before You Try It, takes a tongue-in-cheek look at those who met their fate through ill-timed and outlandish events like time travel before they had a chance to enjoy Dave’s Hot Chicken.
Dave’s Hot Chicken specializes in hot chicken tenders and sliders, along with homemade kale slaw, creamy mac & cheese, and crispy fries. Offered in seven spice levels from No Spice to Reaper® (requiring a signed waiver for those who dare), each piece of hand-breaded chicken is seasoned to order, using a spice blend made specifically for its spiciness or no seasoning. The brand started out as a parking lot pop-up a few years ago, drawing lines around the block, with rave reviews from its fanatical Instagram followers.
“Dave’s Hot Chicken will blow your mind! Each tender is hot, juicy and flavorful,” said Bill Phelps, CEO of Dave’s Hot Chicken. “Our guests around the world have shown the same enthusiasm for this company as the…
