Harrisburg, Pa. Oct. 21, 2022 (GLOBE NEWSWIRE) — Effective November 1, 2022, the Harrisburg-based firms of Latino connection and PPO&S Integrated Marketing Communication will merge under the Color & Culture, Inc. corporate name. This association combines 40 years of marketing and advertising experience with transformative energy and innovation to reach the multicultural marketplace.
George Fernandez, current President and CEO of Latino Connection, will become President and CEO of the combined company of 30 marketing, communications and mission-oriented professionals. Virginia Roth will serve as Chief Brand & Strategy Officer. Under her leadership, Color & Culture aims to establish a new standard for cultural intelligence, based on deep expertise and dynamic relationships. At this time, both Latino Connection and PPO&S offices will continue to operate from their respective locations with their existing teams.
“Color & Culture brings together a vibrant vision for the future of marketing and communications, in which we renew culturally relevant brands for today’s marketplace,” said George Fernandez, CEO of Color & Culture. “Latino Connection has carved a unique niche for itself in multicultural marketing and with the combined talent and expertise of PPO&S we are poised to take this concept to ambitious new heights.”
The new Color & Culture unit leverages the unique strengths of each organization and will transform the way customers reach Pennsylvania’s fastest growing markets by putting culture and community first. Color & Culture will help clients reach all markets, all cultures and all communities with relevant and compelling communications.
“Both companies have a heritage of reaching Pennsylvanians and moving them to action through relevant and compelling communications, particularly with hard-to-reach audiences,” said Virginia Roth, chief brand and strategy officer of the combined company. “This unique agency meets a growing demand…
