satellite company Starlink has tacitly registered new trademarks that could lead to new business ventures for the parent company SpaceX.
A trademark attorney shared with Benzinga what the filings mean and where they might have come from the Elon Muskmanaged company.
Why Starlink Brands Are Worth Watching: Starlink, a unit of SpaceX, became In the news in 2022 thanks to the efforts of Tesla Inc TSLA and SpaceX CEO Musk Provision of the Internet satellites for countries outside the USA
Starlink has registered trademarks that may indicate new lines of business for future use. The trademark filings overhauled the old language and also delivered an update and two new key elements for the future of Starlink.
“There was a new language that we haven’t seen in other filings,” trademark attorney Josh Gerben from Tanned law said Benzinga.
One point that stood out to Gerben was the phrase “intent to use Starlink to provide real-time imagery from satellites.”
Gerben said it could look similar to Google Maps alphabet inc WELL Googlepossibly with Starlink used to provide real-time imagery to customers.
The other point that stood out to Gerben was the language about geolocation systems and global positioning systems.
“We’re all maybe used to things in our cars or our phones” using GPS, he said. These items use GPS provided by systems working with the US Government.
The wording of the trademark application reads “excluding the US Government’s Global Positioning Systems”, Gerben marked on twitter.
“We’re looking at a complete commercial GPS system that Starlink wants to offer.”
Gerben said the marks are unlikely to affect Ukraine and other countries.
“If Starlink provided real-time images to Ukraine, [I] don’t think they would register a trademark.”
Gerben said Starlink isn’t an active trademark applicant and has been more conservative with them, which could mean the company has hinted at a big focus.
“[It’s] probably something to consider…
