Greenlane Holdings, Inc. GNLNstarted groovethe newest member of the company’s family of brands.
Groove offers simple, functional cannabis supplement products. The Groove product line includes glass and silicone pipes, dab pens, vaporizer batteries, grinders, butane torches, bubblers and rigs, as well as a roadmap of innovative items in the pipeline.
“With the launch of Groove as a Greenlane brand, we are implementing new initiatives that align with our strategy to develop scalable, impactful and sustainably managed brands that will solidify the company as the leading family of brands in the cannabis convenience industry,” stated Craig Snyder, President of Greenlane. “These internally designed and marketed Groove products are being developed to address scalable segments of the market in a value-oriented manner.”
Karl HochGreenlane SVP of Product, stated, “We are proud of the innovative yet simple products that the Groove brand offers. Consumers are looking for a product that is reliable and functional but at a reasonable price that can be hard to come by. This is a great representation of our ability to leverage our extensive portfolio of over 200 IP items. We look forward to building the Groove brand as part of Greenlane.”
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