Chichester, United Kingdom, 10/18/2022 / SubmitMyPR /
BrandNews, a specialist UK digital PR agency and part of Woya Digital has launched an entirely new online reputation management service. The new service will allow businesses to monitor and correct inaccuracies related to their brand online. The online reputation management service will also enable companies to detect and counteract negative sentiment, preventing long-term brand damage.
Research shows that 85% of consumers trust online reviews as much as personal recommendations. Bad online reviews or negative comments appearing in Google’s organic listings can significantly change the perception of a brand.
Online information affects brand reputation, as the average person spends up to 7 hours a day online, reputation can be quickly damaged by multiple negative reviews or unfavorable online press.
“The internet has become the world’s single biggest influencer on the success of a brand or product,” said Steve O’Brien, founder of Brand News. A lot of people don’t look beyond that when they do a Google search.”
In 2022, search engines will have a major impact on how people shop online. Almost 75% of consumers trust a brand more after reading positive online reviews, so businesses cannot afford an imbalance of bad reviews. Weighted negativity can lead to a drop in sales or worse.
BrandNews launched the new service to address the problem businesses experience when negativity beats them on Google. Businesses of all sizes in the UK are subject to poor customer reviews, deserved or not. The service offers businesses the ability to monitor what’s being posted about them, and then a chance to shout out with positive news and press.
“More people post online about bad experiences than good experiences. Therefore, companies on the…