comedian and six times New York Times Bestselling Author Chelsea handler has teamed up leisure city, a California-based beverage company with a line of THC-infused Social Selters and CBD-infused Sunny Selters, Benzinga studied exclusively.
As part of this strategic partnership, Handler, a longtime cannabis advocatewill promote, develop and launch new offerings within Leisuretown’s beverage portfolio.
“I’m always looking for ways to minimize my alcohol consumption with healthier options and Leisuretown offers a delicious, low-calorie, low-sugar option,” said Handler. “I want to work at my highest level and have finally found a brand that I believe can take my wellbeing to the next level.”
The rise of non-alcoholic beverages
The Leisuretown portfolio includes refreshing, low-sugar, low-carb seltzer that’s easy to down while boasting intoxicatingly delicious flavor profiles and mood-boosting proprietary formulations.
“Non-alcoholic beverages are on the rise and the cannabis beverage category is growing,” he said Andreas Hagstrom, Leisuretown’s newly appointed CEO and former Head of Global Partnerships weed cards CARDS. “Our product offers consumers an alternative format to partake in THC without smoking or vaping.”
According to Hagstrom, Handler fits perfectly with Leisuretown’s mission to “bring more sunny days to everyone.” Along those lines, he highlights the comedian’s “endless wit and entrepreneurial spirit.”
A new celebrity favorite
Created by a serial entrepreneur josh hero, Leisuretown is backed by a crew of celebrities including entrepreneurs and pro skateboarders Rob Dyrdek, prominent DJ and producer diploma and of course, Chelsea handler.
Leisuretown’s lineup features bubbly flavors like Cherry Vanilla, Ginger Berry, and Yuzu Lime.
The product line was formulated as a “better-for-you” drink with only 25 calories and less than 4 grams of sugar. The social seltzer contains 2.5mg THC / 5mg premium broad spectrum CBD…
