PHILADELPHIA, PA, October 13, 2022 (GLOBE NEWSWIRE) — VSBLTY Groupe Technologies Corp. VSBGF VSBY (Frankfurt 5VS) (“VSBLTY”), a leading software provider of security and retail analytics technology, announced today that Winkel Media has signed an agreement with Promo Espacio to become a reseller of the company’s in-store advertising network in Mexico.
Promo Espacio, an advertising media company specializing in digital signage, is part of the Groupo Salinas group of broadcasting companies. It is the largest DOOH company in Mexico with more than 9,000 screens in department stores, pharmacies, restaurants and banks. With more than 12 years of experience, the company creates connections between brands and consumers through digital communication solutions. The company produces, programs and broadcasts advertising and entertainment content strategically designed to reach millions of people across all socioeconomic backgrounds through its multiple networks. Promo Espacio’s main customers include Coca-Cola, P&G, Amazon, PepsiCo, Nestlé, among others. From October 2023 Winkel will be the new strategic network of the law firm.
Winkel Media is an in-store media technology company that is a joint venture between VSBLTY, its Latin American partner Retailigent Media and Anheuser-Busch InBev. The technology company developed the first retail DOOH network in Latin America. Winkel has the most advanced facial recognition technology on the market and integrates machine learning through cameras and digital displays to identify demographics of customers visiting the store, including age and gender, and how long they watch advertisements. The company also generates data dashboard reports with custom KPIs that provide unique insights to empower brands’ business strategy.
Announcing the Promo Espacio deal, Jay Hutton, Co-Founder and CEO of VSBLTY said, “This strategic partnership will not only bring additional and ongoing revenue to Winkel, but equally importantly, strengthen the Promo Espacio network as our store as…
