- iMedia Brands Inc IMBI said its advertising arm, iMedia Digital Services (iMDS), went into one Advertising and Content Recommendation Partnership With Taboola.com Ltd TBLA.
- This is the seventh year that Taboola has been providing promotional products to iMDS. The new six-year contract thus cements a decades-long partnership between the parties.
- The products help drive user engagement and conversion for Connexity’s iMDS advertisers and new e-commerce solutions.
- Under the terms of the agreement, iMDS will continue to acquire Taboola’s product portfolio, including Taboola Feed, an integrated feed that provides readers with personalized content, including videos, for a more engaging experience.
- iMDS also leverages Taboola Newsroom, an offering that provides editorial insights that inform how to create more engaging content and discover new areas of coverage that foster a loyal readership.
- iMDS customers include telecom portals and owned and operated entertainment brands such as ShopHQ, ShopBulldog TV, ShopHQ Health and 1-2-3.tv, reaching more than 200 million US users monthly.
- Price promotion: IMBI shares closed 13% lower at $0.5750 on Wednesday.
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