Advanced reports validate media quality for advertisers looking to run ads on Netflix
NEW YORK, October 13, 2022 /PRNewswire/ — Integral Advertising Science IASa global leader in digital media quality, announced today that it has been selected by Netflix NFLX as a partner to provide transparency on advertising performance on Netflix’s upcoming ad-supported tier. IAS’ Viewability and Invalid Traffic (IVT) verification gives brands and agencies insights into campaign reach and engagement to drive results and shape marketing strategies.
“We’re excited to be partnering with Netflix as they launch their highly anticipated ad-supported tier, which will dramatically increase the global supply of CTV ad inventory,” Netflix said Lisa Utzschneider, CEO, IAS. “IAS provides marketers with the tools needed to monitor the quality of their media purchases as they expand their CTV inventory. We look forward to providing brands with essential coverage and the ability to buy ads on the Netflix platform with confidence.”
IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count. The offer provides:
- Independent third-party viewability and invalid traffic reports for Netflix inventory.
- Trend identification to understand campaign performance and optimize for maximum engagement.
- Consistent review of all media purchases to understand performance.
“IAS will be one of our verification partners for the Basic with Ads plan – our new ad-supported tier,” he said Jeremiah Gorman, President of Global Advertising at Netflix. “We’re excited to offer IAS’s industry-leading verification suite of tools that will give advertisers confidence in their ads’ performance and placement.”
IAS Netflix verification will be available in Q1 2023.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count and ensures ads can be seen by real people, in…
