Paris, Amsterdam, October 12, 2022
press release
Unibail-Rodamco-Westfield establishes its own retail media agency, Westfield Rise
Unibail-Rodamco-Westfield (URW), the developer and operator of flagship retail and lifestyle destinations, announces the launch of Westfield risean in-house agency for media, brand experience and data partnerships.
The agency will serve as a one-stop shop for brands and media buyers to create innovative and measurable campaigns through URW’s platform using premium retail media across its 57 shopping centers across Europe – including its network of 1,700 digital billboards, one of the largest in the world continent, 170 locations for brand experiences and its range of online advertising opportunities.
Caroline PuechoultresMain Account Manager, Unibail-Rodamco-Westfield said: “With the launch of Westfield Rise, we will be able to serve the advertising and media industry in a bespoke manner, building the right team and organization to work across our platform to build lasting and measurable partnerships and new ones to explore tailor-made opportunities. This customer-centric approach, powered by data-driven insights and metrics, will allow us to serve brands, agencies and media buyers by delivering compelling off and online media campaigns and marketing activations to our incredibly engaged audience.”
Through its “One Platform, One Audience, One Inventory” approach, Westfield Rise offers its customers access to a fully GDPR compliant platform that collects qualified audience data across the company’s massive visitor traffic, including 550 million annual visits in Europe, along with 40 million consumers online uses .
The company also announces the appointment of Candice Mayer Gillet to the role of Managing Director, Westfield Rise. Mayer-Gillet has experience across the URW business, having worked in leasing, operations management and retail media. Her broad experience will provide her with a holistic view of how Westfield Rise can deliver the best of URW to its clients.
Westfield Rise will…
