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Walmart strategically plans its Christmas sale event to attract more – Press Release

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  • Walmart Inc WMT holds a”rollbacks and more“Sales event from October 10th to 13th at the counter Amazon.com Inc AMZN Prime Early Access Sale.
  • Last week, Amazon announced it was holding a Prime Day-like sale event on October 11 and 12, marking its first two sale events exclusive to Prime members in the same year. TechCrunch reports.
  • The sales event includes discounts on top gifts, electronics, home, toys, fashion and more. Reduced items include TVs, apple inc AAPL Clocks, air fryers, robot vacuums, heaters and more.
  • Also read: Walmart wants to follow the path of Alibaba and Amazon to increase sales
  • Amazon has also announced it will offer deals in all of its top categories, including electronics, fashion, home, kitchen, pets, toys, and Amazon gadgets.
  • Considering that Walmart’s sales event starts a day before Amazon’s, the company tries to reach customers first before Amazon’s event starts.
  • And since it ends a day after the Prime Early Access Sale, people who missed Amazon’s event can still shop for Walmart’s deals.
  • When Amazon hosted its annual Prime Day sale in July, Walmart responded with its own sale event that sidestepped flashy marketing and a short-term sale event with big discounts for shoppers who wanted it hit his stores.
  • Online shopping, which has surged amid the pandemic as indoor activity has been restricted, has seen a sharp correction following the recovery, further accelerated by rising inflation.
  • Price promotion: WMT shares closed 0.99% lower at $132.92 on Wednesday.
  • Photo via company

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