Hochmannthe purpose-driven cannabis lifestyle brand founded by former NFL running back Rick Williamsquit his Launch in Washington with partner F.OGa multi-license company focused on hunting, cultivation and production of cannabis steeped in a lifelong agricultural heritage.
Highsman will be available in stores across Washington from October 6th.
Ricky Williams will headline the Highsman Washington Launch Tour, which begins on Thursday, October 6, 2022 at LUCID with meet-and-greets at the pharmacies, followed by THE HERBERY on October 7, and Saturday, October 8 at ends with GREEN THEORY and HIGHER LEAF.
“Positioned at the intersection of sport and cannabis,” according to a press release, Highsman enters Washington with newly launched flowers curated by Williams, including:
- Pregame, a collection of stimulating and attention-grabbing sativas;
- Halftime, a collection of balanced and restful hybrids;
- Postgame, a collection of recreational and recreational indicas.
An entrepreneur, thought leader and one of the most electrifying NFL running backs of the century, Williams has empowered professional and everyday athletes and sports enthusiasts alike, who have often faced scrutiny for cannabis use during his NFL career.
“After his retirement, coping with social anxiety and supporting his mental health through cannabis became Highsman’s inspiration,” Press release continued.
Williams launched Highsman in November 2021 to inspire greatness in athletes and sports fans alike. Washington is the fourth state to host Highsman, and Pennsylvania is expected to start later this season.
Cannabis is a lifestyle
Recently, craft brand Ball Family Farms and Ricky Williams’ Cannabis Lifestyle Brand Highsman announced the launch of a collaborative strain, “Ricky Baker”. “We are thrilled to be one of the few brands that Ball Family Farms has partnered with,” said Williams.
Image: Courtesy of Highsman website
