Matcha Market to Reach USD 6.19 Billion by 2030; Growing

Newark, Sept. 29, 2022 (GLOBE NEWSWIRE) — As per the report published by The Brainy Insights, the global matcha market is expected to grow from USD 2.73 billion in 2021 to USD 6.19 billion by 2030, at a CAGR of 9.54% during the forecast period 2022-2030.

Healthy foods and drinks based on superfoods like matcha are becoming increasingly popular, given the increasing prevalence of chronic and lifestyle diseases like obesity, diabetes, and heart conditions. The presence of antioxidants, vitamins, minerals, and amino acids in matcha increases brain function, lowers the risk of sickness, enhances liver health, and speeds up metabolism, attracting more consumers to the market. The market will develop as people become more aware of the advantages of matcha.

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Due to increasing demand for matcha, businesses are introducing new matcha-based products with different flavors and packaging. Furthermore, innovative marketing techniques have increased the popularity of high-end, premium matcha. Also, matcha producers offer matcha-based personal care and cosmetics, thereby driving the market’s expansion. Such initiatives will broaden the consumer market and provide profitable opportunities to sector participants. However, the high cost of matcha can restrict market development. Furthermore, the growing availability of cheaper alternatives to matcha will challenge the market’s growth.

Competitive Strategy

To enhance their market position in the global matcha market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.

• The Matcha Infused Tea Line was introduced on January 19, 2022, by Aiya America, Inc. Aiya Matcha, the foremost premium Matcha green tea manufacturer worldwide for over 130 years, offers three premium Japanese green teas in their…