rappers and designers KanyeWest, calling itself “Ye” has ended its brand partnership with Yeezy gap inc Geographic Positioning System two years after the deal was announced.
“Everyone knows that, you know, I’m the leader, I’m the king, right, so one king can’t live in another’s castle. A king must build his own castle,” West said on CNBC on Thursday. closing bell.”
What you should know: In June 2020, West announced a partnership with Gap to design and sell a clothing line under the Yeezy Gap brand.
Several reports indicate this West’s attorneys sent a letter to Gap on Thursdayto notify the clothing chain of the termination of their agreement with Yeezy.
The letter said Gap broke the agreement by failing to release apparel and open retail stores as planned. West confirmed those reports Thursday afternoon.
“It’s always been a dream of mine to be at Gap and bring the best possible product to the masses,” West said before explaining what went wrong.
West wanted to offer consumers the quality of some of the best fashion houses in the world at affordable prices, he said.
“We designed an entire collection and … I couldn’t nail down the actual price I wanted for that collection,” West said.
He told CNBC that he had designed Gap t-shirts to sell for around $20, but the company priced the t-shirt line at $200 and up.
“Don’t bring in a leader and don’t let him lead… I’m sorry, I won’t argue with people who are estate agents than I was about money,” he said.
Additionally, part of the deal included Yeezy-branded stores, but “they just ignored us because we kept building stores,” he said. “It was very frustrating, it was very discouraging.”
He went on to explain that there were also colors in designs that he did not approve, and that products were named and shipped to locations without his consent.
“Sometimes I would talk to the guys … the leaders, and it was just like I was mute or something,” West said.
He suggested that he be the…
