American Rebel Holdings, Inc. AREB announced the signing of a Memorandum of Understanding with Sierra E-Life of Deerfield, Fla., a full-service e-bike manufacturer in the United States.
“We are very excited to diversify our product offering and thereby strengthen American Rebel as a lifestyle brand by entering the futuristic, tech-savvy e-bike market,” said Andy Ross, CEO of American Rebel. “We believe the e-bike market is ready for the e-bike with an attitude! American Rebel determination, style and patriotism will be reflected in every product we design and bear the American Rebel name.”
American Rebel has partnered with Sierra E-Life to develop three different e-bike models: the Patriot 500, Freedom 750, and Rebel 1000. The Patriot 500, Freedom 750, and Rebel 1000 are expected to be manufactured in the United States with global components.
“Sierra E-Life is excited to be working with Andy Ross on the production of their American Rebel branded e-bikes,” said Robert Provost, CEO of Sierra E-Life. “We think the bikes are a perfect match for the American Rebel Patriotic market.”
According to Fortune Business Insights, the global e-bike market is expected to grow to over $92 billion by 2029. “Many of our current 400+ wholesalers already carry e-bikes or have an interest in them,” said Andy Ross. “And we already attend sporting goods buying group shows like Nation’s Best Sports and Sports, Inc. The e-bikes are very compatible with our safes.”
As an example of the seismic shift toward more bike-friendly communities, New York City Mayor Bill de Blasio announced that the New York City Department of Transportation (DOT) will open a record 28.6 lane miles of new protected bike lanes in all five New York boroughs City built in 2020. Cycling saw an apparent surge in popularity during the COVID-19 lockdowns, but John Pucher, professor emeritus of urban planning at Rutgers University who specializes in cycling, said: “The good news is that bike networks …
