- Dave & Busters Entertainment Inc PLAY is ready to start its international expansion with locations in the Kingdom of Saudi Arabia, followed by the United Arab Emirates and Egypt.
- Among the company’s strategic initiatives for international expansion is an adaptable one Footprint to drive box economics in each market as needed and menu localization with high regional resonance.
- It also plans global marketing programs that are demographically independent and locally executable.
- “We couldn’t be happier and more excited to announce our partnership with Abdul Mohsen Al Hokair Holding Group to develop the Dave & Buster’s brand in key West Asian markets,” said Antonio Bautista, Chief International Development Officer.
- Price promotion: PLAY shares traded 0.73% lower at $35.97 on the last check Wednesday.
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