New contract also brings visionary to the company SCiQ Technology for Texas lottery dealers
ATLANTA, September 13, 2022 /PRNewswire/ — Scientific games announces the Texas lottery will continue to entertain its players with the company’s world-leading scratch card games, licensed brands and innovative, bespoke promotions under a new deal that extends the successful partnership through 2034 SCiQa breakthrough technology ecosystem for lottery retail from Scientific Games that improves in-store presentation and security of scratch cards and provides retailers with inventory, marketing, accounting and operational efficiencies.
The new SCiQ Planned to launch in 2023, the units will give the Texas Lottery unprecedented access to real-time data and industry-leading analytics to streamline gaming portfolio management at the locations where they are installed.
Gary mourningCEO of the Texas Lotterysaid, “Scientific Games’ products and promotions have played an important role in helping the Texas Lottery go above and beyond $6.73 billion in scratch card sales for fiscal year 2022. We look forward to creating more unforgettable player experiences together SCiQ to our retailers to advance the technology that powers our scratch card sales.”
Scientific Games and the Texas Lottery have a long history of partnering in the area of innovation, including the $5 MILLION VEGAS CHALLENGE, one of the most successful second chance campaigns in the lottery industry. That $5 MILLION VEGAS CHALLENGE has built a strong brand equity in Texas in recent years. The promotion was presented a total of three times and offered players the opportunity to win a trip Las Vegas and up to 5 million dollars at exclusive Scientific Games winning events. Each time the online promotion was tied to a family of Texas Lottery scratch card games sold at retail.
The Texas Lottery has also been a valued partner in the multi-state…
