LOS ANGELES, Sept. 13, 2022 (GLOBE NEWSWIRE) — Marketing and advertising agency motivea member of project worldwide agency network, welcomed Lixaida Lorenzo as the new Creative Director of VP Group from Motive’s LA office. The new hire serves as a catalyst for the agency’s business growth, offering current and future clients new perspectives on creative solutions that are in tune with what’s happening in the culture while staying true to their brand.
Lorenzo brings over 20 years of award-winning creative experience to this role, having served as creative director at David & Goliath and J. Walter Thompson Worldwide. Her work portfolio includes major campaigns for Gatorade, Jack in the Box, Heineken and more. Throughout her career, Lorenzo has helped execute some of the most talked about campaigns, including the recent Chicken Mask campaign for Jack in the Box and Sweat and Win for Gatorade. As Creative Director of VP Group, Lorenzo will lead Motive’s creative team in LA.
“At Motive, we’re always looking for ways to push the boundaries to create work that’s not only culturally embedded, but culturally leading,” said Matt Statman, Motive CEO and CCO. “We don’t just want to be part of the conversation, we want to deliver work that stimulates the conversation. Lixaida’s background and creative trajectory bring a diverse perspective that will further enhance our ability to put our brand partners at the center of cultural relevance, dialogue and engagement. Let’s prepare for even greater growth.”
Lorenzo started her time at Motive working for Brisk, Bubly, Burger King and more. Additionally, Lorenzo will mentor the LA creative team, working hand-in-hand with all of Motive’s creative leadership to nurture big ideas that will fuel their next creative breakthrough.
“As a creative problem solver, I immediately felt at home with Motive’s culture-focused and open-minded ethos,” said Lorenzo. “Whether it’s a…
