DENVER, Sept. 08, 2022 (GLOBE NEWSWIRE) — The Steel Keg Association, the marketing-driven organization with a mission to increase the volume of beer and other beverages served from stainless steel kegs, will be at this year’s drinktec in be fully represented, the world’s leading trade fair for the beverage industry. Six members of the Steel Keg Association, each a leader in the global keg supply chain, will be exhibiting at the Munich show (September 12-16), presenting marketing materials promoting the association and the benefits of steel kegs…. Efficiency, sustainability and freshness. Marketing materials include the association’s new introduction VIDEO.
“Businesses and consumers around the world appreciate the circular, sustainable nature of reusable containers and how they help cut single-use containers from waste streams,” said Dan Template, Executive Director of the newly formed association and MicroStar Logistics VP of Global Marketing. “Drinktec will be another opportunity for our association to help the beverage industry, striving for efficiency and sustainability, to connect the dots that steel kegs are the original, proven returnable containers. For example, reusable steel kegs, with a lifespan of over 30 years, allow breweries to avoid using millions of hard-to-recycle single-use plastic kegs.”
Also at drinktec, the Steel Keg Association formally welcomes a new member to its board, Giulio Guadalupi, Managing Director at Disptek Group, a global leader in dispensing technology. “Like many in the global beverage industry, we were excited to launch the Steel Keg Association earlier this year,” said Giulio. “Steel kegs have an incredible story to tell, but never before has there been a unified, global organization on a mission to share it. Now it’s here and we’re proud to be a part of it.”
Steel Keg Association members have all made a long-term financial commitment to fund targeted marketing programs to educate beverages…
