BUFFALO, NY, Sept. 7, 2022 (GLOBE NEWSWIRE) — 22nd Century Group, Inc. XXII, a leading agricultural biotechnology company dedicated to improving health through advanced plant technologies for tobacco, hemp/cannabis and reduced nicotine hops, today announced changes to its management team as the company accelerates growth in its reduced nicotine tobacco business. The Company announced that Michael Zercher, President and Chief Operating Officer, will be leaving the Company effective September 30, 2022. John Miller, who leads 22nd Century’s tobacco business team, will assume the tobacco-related responsibilities of the role of chief operating officer, while he is chief executive officer James A. Mish will assume the title of corporate president.
“With an extraordinarily successful VLN® With the pilot results in hand, 22nd Century is expanding distribution and planning rollouts in strategic regions across the United States,” said James A. Mish, 22nd Century chief executive officer. “To coordinate all critical elements of this expansion, as well as other planned launches, John Miller, who already leads our tobacco product, marketing and partnership efforts, will assume full operational responsibility for the tobacco product lines and will leverage his more than 30 years of industry experience to deliver a fully… manage integrated national VLN® sales strategy.”
On behalf of the Board of Directors and the entire company, I would like to thank Mike for his work at 22nd Century Group, including his instrumental role in the creation of VLN® through the regulatory process to receive the first and only FDA marketing order for modified risk tobacco products ever granted for a combustible cigarette. Mike was also instrumental in the development of our first VLN® Industry partnerships and a successful Chicagoland pilot program,” said Mish. “As a result, 22nd Century represents an entirely new breed of tobacco business focused on disrupting the industry and, most importantly, helping adult smokers smoke less. Thank you…
