streaming giant Netflix Inc NFLX is reportedly in talks to launch a new ad-based subscription service in Australia – but cryptocurrency-related content will not be a part of it.
What happened: As part of the launch of its new service in Australia, the streaming giant has decided to reject ads related to cryptocurrency, politics and gambling. The Sydney Morning Herald reported citing anonymous local media sources.
A Netflix spokesperson told the publication that the streaming service is considering running ads in the middle of a program on a new service that could launch in November.
Netflix didn’t respond gasoline gas Please comment at the time of writing.
The company is reportedly still deciding how to launch the new service, but the ad-based tier would only cost $8, while full-paying customers can still enjoy ad-free Netflix.
“We’re still in the early stages of deciding how to introduce a lower-priced, ad-supported option, and no decisions have been made yet. It’s all speculation at this point,” the Netflix rep was quoted as saying.
Why it matters: Cryptocurrency ads have been a controversial topic on many mainstream websites and platforms. alphabet inc Google WELL Google has banned all ads related to cryptocurrencies in 2018, but reversed this policy in August 2021.
In July, Netflix reported $7.97 billion in sales for Q2, missing a Wall Street estimate and saying ad-supported plans would come into effect as early as 2023.
Price promotion: NFLX shares closed 1.71% lower on Friday, according to data from Gasoline Pro. Bitcoin BTC/USD was trading at $19,776, down 0.48% over 24 hours.
