Volvo Construction Equipment (Volvo CE) and family favorite BRIO AB join forces.
- Volvo CE and BRIO will launch a new range of wooden construction toys to delight and stimulate the imagination of aspiring young civil engineers
- This is the first time the toymaker has partnered with a major builder
- The new mini machines in Volvo CE design will be available from autumn 2022
Gothenburg, Sweden, September 5, 2022 /PRNewswire/ — The latest range from BRIO Builder is a wheel loader, dumper and excavator building system that has been developed in close collaboration with Volvo CE to ensure they closely resemble their real-world counterparts, all proudly sporting the iconic yellow livery of carry Volvo CE.
This exciting new partnership aims to inspire the very youngest generation of budding engineers, children aged three and up, who are so often fascinated by giant construction vehicles, and aligns with our goal of building the world we want to live in.
Arvid RinaldoBrand partnership at Volvo CE, says: “We are delighted to see this partnership come to life with BRIO. This is the first time these two Scandinavian brands have worked together, but we’ve forged a strong bond, united by a number of common values such as quality, safety, a passion for exceptional design and a commitment to environmental responsibility. Thanks to a close relationship between the teams of both brands, the BRIO models have been carefully developed to fit the Volvo CE brand identity.”
Construction machines are popular with children because of their impressive size, bright colors and the exciting and important work they do: digging holes, lifting and transporting heavy loads and helping to build the world we live in. Arvid adds: “This is who we are We’re always looking for ways to encourage and nurture children’s technical talent and with these BRIO building sets we offer a fun way to explore the world of work, hand-eye To practice coordination and a love for design and…
