The USA Federal Trade Commission (FTC), chaired by the Chairman Lina KhanHas started examining Amazon.com, Inc AMZN $1.7 billion deal to buy Roomba vacuum cleaner iRobot Corporation IRBT.
In August, Amazon announced its $61-per-share all-cash deal to acquire iRobot.
Depending on the industry DataiRobots roomba dominates the smart vacuum cleaner market with a 75% market share by sales in the US
The FTC’s antitrust review includes a look at direct competition and whether the deal would provide illegal impetus Amazon’s Market share in the connected device and retail markets.
In early August, Bloomberg cited one Amazon The spokesman said the company will continue to supply retailers with iRobot products and will sell competing devices on Amazon’s retail websites.
Also read: Here’s why Amazon is giving up dozens of US warehouses
In the wake of one report from the FTC last year, Khan has insisted that the agency take a closer look at acquisitions by tech firms.
According to the report, companies like alphabet inc Google, Google, Apple Inc AAPL, Metaplatforms Inc META, Microsoft Corporation MSFTand Amazon used loopholes to avoid antitrust scrutiny of smaller stores.
Amazon has added more speakers to its device lineup, showcasing its Alexa voice assistant and home security doorbells and cameras from Ring, which it acquired in 2018.
