08/17/2022, Salt Lake City, Utah // PRODIGY: Feature Story //
Software developer Friday Innovation, LLC is taking on the $3B worldwide website builder market. Its software as a service (SaaS) platform offers everything needed in one monthly payment, making it easy to create a website, with no hidden costs.
Friday, named for the feeling you enjoy on the best day of the week, celebrated its soft launch last year, and has been gaining traction among competitors. By offering all features as standard in a simple package, it has built its reputation as a reliable service, without the annoyance of upselling.
Aiding its success, Friday offers unlimited bandwidth, more than 100 customizable templates, web analytics, SEO tools, SSL security, an HTML code editor and custom domains. All 17 features are included in a drag-and-drop builder with no ads, limitations, or security risks.
Friday was developed to compete with the best on the market. From the likes of open-source content management system WordPress came simplified website builders such as Wix and Squarespace. Now Friday is taking that simplification one step further, so customers can easily build a unique site with everything included in their monthly subscription.
The website builder comes at a time when the world is experiencing a seismic shift in how businesses interact. The Friday platform caters to this growing demand for online consumerism. In 2021, 55 percent of Americans preferred shopping online. Worldwide, 2.14 billion digital customers spend online. And with 4.4 million new businesses set up in the US during 2020, competition is only increasing.
Friday has gained significant traction because it’s designed for everyone. From entrepreneurs to creatives, beginners to coders, the platform is accessible and intuitive. And with its one-price subscription service, this professional solution makes building a brand presence easier.
In blind testing, Friday was found to have solved the most common problems…
