Institutional investment in cryptocurrencies is growing rapidly despite the current negative bearish pattern that has dominated global crypto markets for the past few months. There has been fairly constant trading volume for the past few weeks encryptiona transparent and licensed platform for institutional crypto assets.
Under this premise, Encryptus announces its strategic partnership with the renowned record labelAzadi Records. The alliance will lead to the exploration of the NFT ecosystem and the development of innovative use cases that grant holders exclusive access to premium content, limited edition merchandise, VIP tour tickets and more.
Several financial companies including loyaltymaintain a long-term perspective and even decide to increase their investments in and operations around cryptocurrencies.
These institutions employ various strategies to invest in cryptocurrencies, from adding them to their balance sheets to extending their branded operations into the metaverse.
NFT is also one of the sectors that institutional investors continue to place great faith in after the 2020 NFT boom, especially given the numerous upcoming NFT-specific applications in the metaverse.
Moreso, Shantnoo Saxsena, Founder and CEO of Encryptus, explains; “During the current bearish market, institutional support behind crypto remains strong and Encryptus is excited to play a key role in institutional crypto adoption. It certainly doesn’t hurt that this institutional interest in the crypto market is also helping to excite existing investors who have been considering hastily exiting the market.”
Considering how valuable NFTs have become, it’s no surprise that Encryptus has partnered with Azadi Records, an independent record label keen to provide South Asian artists with a platform to celebrate this extraordinary quest in the world of non-fungible tokens.
Shantnoo further adds: “Our recent…
