Fitcoina revolutionary health and fitness ecosystem bringing personal wellness to Web3, has brought on serial entrepreneur and Shyft Network CEO Bruce Silcoff as an investor and loyalty advisor to advise on Fitcoin’s structure, logistics and rewards catalogue.
With over 30 years of experience in fintech, blockchain, crypto, customer engagement and CPG marketing, Silcoff has an extensive resume and an impeccable reputation for entrepreneurial achievement. He is currently CEO of Shyft network, a public protocol designed to validate identity and inject compliance directly into blockchain data. Silcoff also brings decades of experience developing and operating loyalty, recognition and incentive programs.
“Fitcoin’s mission to motivate users to take action through cryptocurrency is incredibly exciting in this burgeoning industry,” says Silcoff. “I look forward to using my experience in both crypto and loyalty to build a world-class rewards program alongside the Fitcoin team.”
Fitcoin combines real-world activity and token rewards, incentivizing users to stay active and earn cryptocurrency. With a range of personal fitness applications, world-class NFTs for athletes, and Metaverse games, Fitcoin users can earn $FIT, a governance token on the Ethereum network that can be redeemed for coveted items and special experiences in their rewards catalog.
“We are very excited to onboard an accomplished industry veteran to help us build the most robust loyalty program in the move-to-earn space,” said Andrew Shore, CEO of Fitcoin. “Bruce’s strategic leadership, extensive experience and connections will be incredibly valuable in fulfilling our core mission of building an ecosystem that encourages users to be their best through movement.”
Follow us to keep up with the latest Fitcoin news and be the first to know about the official launch @fitcoin Visit on Twitter fitcoin.io and join that
