Verfacto enables companies to profile website visitors

Zug, Aug. 10, 2022 (GLOBE NEWSWIRE) —

facto, a leading marketing analytics platform, has released a new feature called Real-Time Customer Profiling. The function is intended to enrich the website visitor’s profile with additional attributes and enable the user to be identified before logging in.

The ability to separate visitors from customers is a powerful tool, but when used along with its advanced attributes, it greatly increases the user’s PPC strengths, along with improving on-site and email marketing -efforts.

Regardless of the size, the tool works equally efficiently with small, medium and large business models. From a small business looking to start strong from the start, or a company looking to streamline its processes, the feature has benefits for all users.

According to Verfacto CPO (Chief Product Officer) Slava Ruckis, “There are many website analytics tools on the market, but not many aim to provide actionable insights or even insights into their customers’ journey. Verfacto.com aims to fix just that. We offer to identify user touchpoints and react accordingly. Profit is hidden beneath your data, all you have to do is uncover it.”

As a fast-growing company, Verfacto aims to generalize analysis; This means the user can spend more time improving marketing campaigns instead of digging through mountains of data trying to figure out what can or should be improved. Their main areas addressed by the platform are as follows:

– understanding of the customer journey;

– Determination of the customer interest profile;

– Introduction of additional attributes (recency, frequency, lifetime value, etc.)

– GDPR-compliant cookieless tracking

Visitor data collection is becoming an extremely important issue as Google Analytics will soon be phased out and companies will have to look for new data solutions. Finding a new way of handling your data is a must, but it can also uncover and unlock hidden potential.

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