DTC favorite Omsom tackles groceries with National Whole

NEW YORK, NY, Aug. 09, 2022 (GLOBE NEWSWIRE) — omsom, the proud and vocal Asian pantry brand founded by first-generation Vietnamese-American sisters and refugee daughters Vanessa and Kim Pham, is launching its products in grocery stores nationwide through an exclusive partnership with Whole Foods Market were catapulted. Omsom, which has gained a cult following, accumulated over 1,000+ 5-star reviews, has sold out 15 times since its direct sales launch in May 2020, and has experienced 90% organic growth with a 30% customer return rate intensifies his tactics of shaking up the “ethnic” gang – this time from the inside out.

“After two years of working to break the ‘ethnic’ aisle, landing in it nationally feels both ironic and a great first step in the right direction. Being given such a huge platform to tell our story and the opportunity to shake up the category is the gift we always knew we deservedsays co-founder Kim Pham. “We look forward to continuing to debunk the tropes that paint the legacy of Asian-American cuisine — that it’s cheap, unhealthy, or so “exotic” it can’t be eaten weekly. That’s just the beginning.”

Omsom combines complex flavors and a commitment to cultural integrity with ultimate convenience. Their rip-and-pour sauces can be combined with any protein or product (with instructions on the package), resulting in complete dishes that take 20 minutes or less to prepare. While Omsom’s Krapow, Vietnamese BBQ, Yuzu Misoyaki and Spicy Bulgogi will sit side-by-side in the “ethnic” aisle with more familiar counterparts like Teriyaki, Oyster and Soy Sauce, the Omsom brand – from taste to voice – is challenging the status quo in every way. The brand’s new retail packaging includes dish names in Japanese, Vietnamese, Korean and Thai, ingredient notes such as “Starring Korean Chili and Gochujang Pear” and a QR code pre-loaded with a personal message from…