#Septimo #announces #expansion #world #luxury
LOS ANGELES, CA, Aug. 02, 2022 (GLOBE NEWSWIRE) — El Septimo, a division of La Maison Younan owned by The Younan Company, announced its expansion into the global luxury lighter and pen market as part of its Expansion known luxury lifestyle products. After demonstrating its strength in manufacturing the world’s most expensive lighters and pens at the PCA show in July, the company decided to expand its footprint and dominate the mass market through its creative prowess. The company will introduce 10 new luxury lighters and pens, part of its Emperor and Sacred Arts cigar collections.
The lighters have both a soft and a jet flame. Each lighter will celebrate the creation of our cigars and the importance of the brand. The collection of lighters will retail between $245 and $1,500 each. Pen prices range from $200 to $750 each. Initially, the products will be launched in 45 countries and at over 2,200 retailers. Both lighters and pens were designed by La Maison Younan’s Paris-based design agency, MPA Studio de Creation, who helped design the new El Septimo accessories and product packaging.
“We set out to create the most luxurious lighters in the world and we succeeded by creating a collection of masterpieces that caught the world’s attention at the PCA show in Las Vegas in July. Now we want to introduce more affordable everyday luxury lighters and pens that stand out from the rest of the products available today. These lighters represent a combination of elegance and functionality. We wanted to start our own tradition in the luxury lighter and pen industry. We took the time to create something special under the El Septimo brand, the fastest growing cigar brand in the world. We pursue our own ambition and no deadlines. We created lighters and pens that captured the souls and desires of our customers.” – says Zaya S. Younan, Chairman and CEO of.