Dickey’s expands international presence with Second Pakistan

Dallas, July 22, 2022 (GLOBE NEWSWIRE) — Dickey’s Barbecue Pit continues to expand its global footprint as the world’s largest grilling concept introduced its slow smoked meats and savory south sides to more and more BBQ foodies in Pakistan! Now, more BBQ lovers can enjoy the Dickey’s Barbecue Pit menu of Texas-style grilled fare right in their hometown without having to travel to the Lone Star State. Be sure to make a BBQ stop at Dickey’s new location in Pakistan for some feel-good food available for takeout, curbside pickup and delivery!

The Texas-style BBQ brand celebrated the grand opening of its second location in Pakistan at Packages Mall in Lahore on July 18. The new restaurant is the second Dickey’s in Lahore under a framework agreement with Mazhar Zaidi to develop multiple stores across the region.

Zaidi expects to open a total of 20 Dickey’s restaurants in just 10 years and aims for further development in all major Pakistani cities such as Faisalabad, Hyderabad, Islamabad, Karachi, Lahore, Peshawar and Rawalpindi. He has a successful track record with international development organizations with a franchise opportunity opening eight Subway stores in North Pakistan.

“There are several top-tier international food franchises operating in Pakistan – and doing very well – but none of them offer anything quite like Dickey’s Legit. Texas. Barbecue.™,” said Zaidi. “Eating meat frequently is part of Pakistani culture, so Dickey’s unique slow-smoked barbecue fills a need and allows the brand to differentiate itself as a leader. Our first Dickey’s restaurant was a huge success and we are proud to open another one and bring the best barbecue to even more Pakistanis.”

To learn more about Dickey’s, follow Dickey’s Barbecue Pit Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app of the Apple App Store or google play.

About Dickey’s Barbecue Restaurants, Inc.