MidAmerican Printing Systems, the leading printing, mail processing and Fulfillment company in Chicago, has published an article listing strategies for designing a trade show flyer that grabs attention. The newly revealed strategies can help make a company’s flyer stand out in a crowded trade show environment.
The first strategy for designing a exhibition flyer what stands out is “coloured.” The term is self-explanatory, the use of color to attract attention. Using an eye-catching color scheme that represents the company’s branding is a great way to stand out in a sea of the usual piles of black, white, and neutral paper. Using colors that contrast or complement the logo is a great way for companies with colorful logos to stand out. On the other hand, using flyer colors to evoke feelings is also a great way to communicate the message, e.g. For example, using red flyers for celebratory or curious messages, yellow for uplifting messages, and purple for announcing big news or creative opportunities. Just make sure the color palette doesn’t overwhelm the senses and is used tastefully.
The next strategy on how to design a trade show flyer that gets noticed is: “Get Graphics” ie use images to get the message across more effectively. Choose an eye-catching image to convey a mood or concept. Alternatively, since the flyer is the focal point, you can incorporate artwork in the form of comics, cartoons, or creative representations of the brand to convey an appealing image. The infographic is another graphic design trend that informs the viewer about the current status and prospects of the company.
The final steps in creating an effective trade show flyer is choosing the right one “Feeling of the Flyer” and “Hammer in the headline.” The steps include choosing the paper stock that alludes to the financial and overall standing of the brand, based on the type of paper used; and captivating, short and hard-hitting…
