According to the official news released by Holatrade on July 15, Singapore time, the Singapore Accounting and Corporate Regulatory Authority (ACRA) has agreed to approve the application for registration of NEW HOLA (UEN: 202225036W). At this point, NEW HOLA will act as the group company for the management and operation of all of HOLA’s global businesses. With the establishment of NEW HOLA, HOLA’s business scope includes: cross-border e-commerce, global digital marketing, cross-border logistics and transportation, blockchain technology development, decentralized finance (DeFi), cross-border payment, exchange, advertising, social networking, gaming and other fields .

At present, cross-border e-commerce is in the window of innovation and development. With the changes in epidemic prevention and control in different countries, the factors driving the rapid growth of new business forms such as cross-border e-commerce are also changing. Today, global cross-border e-commerce is entering a stage of digital transformation of the whole process. At present, the cross-border e-commerce service platform represented by NEW HOLA is building a digital service system for the whole process, such as finance, payment, logistics, customs clearance and exchange, and is changing from a traditional online matching platform to a one-stop the digital foreign trade service platform.
Speaking at NEW HOLA’s 2022 Shareholders and Investors Conference in mid-2022, Executive Director Alexa said, NEW HOLA’s entry into the South American market is intended to help small and medium-sized South American e-commerce practitioners and personal e-commerce practitioners with the current economic Coping with uncertainties and risks, and eliminate the same low-level quality competition, take the path of overseas branding, achieve high-quality foreign trade development, and accelerate the improvement of cross-border e-commerce service industry. At the same time, NEW HOLA will provide cross-border e-commerce services with full process flow, such as































