springbig launches three new loyalty marketing features

BOCA RATON, Fla., June 28, 2022 (GLOBE NEWSWIRE) — spring size (the “Company”) (NASDAQ: SBIG, SBIGW), a leading provider of SaaS-based marketing solutions, consumer mobile app experiences and omnichannel loyalty programs for the cannabis industry, today introduced three new features to its suite of dispensary marketing solutions . Licensed cannabis retailers across North America can now leverage springbig’s comprehensive email engine, digital wallet notifications, and data-driven campaign builder to create more sophisticated and customized marketing campaigns.

Overview of new features

springbig currently offers one of the most advanced Email Marketing Engines available for cannabis companies. The feature allows retailers to easily drag and drop graphics, edit colors and fonts, insert buttons, and access a collection of creative tools to design highly customized emails that reflect mainstream marketing campaigns. springbig’s email engine can also integrate retailer loyalty programs directly into email campaigns, which is not possible with other industry-specific platforms.

In addition to that of the company Offers for members With this feature, pharmacies can send promotional notifications directly to customers’ digital wallets, even if they have opted out of SMS marketing messages. This feature allows retailers to expand their consumer reach by creating unique offers for different marketing segments based on age, location, occupation and lifestyle preferences.

springbigs campaign caddy Funktion equips pharmacies with the insights and skills to develop cost-effective data-driven marketing campaigns. Campaign Caddy enables retailers to leverage a collection of actionable performance indicators based on real-time transaction history along with real-time campaign response data on a per-customer basis, enabling retailers to understand the customer segments, time of day, overall message, and strategy of their marketing…