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OLAPLEX Launches #4C Bond Maintenance™ Clarifying

#OLAPLEX #Launches #Bond #Maintenance #Clarifying

SANTA BARBARA, CA, June 28, 2022 (GLOBE NEWSWIRE) — OLAPLEX, the brand that single-handedly created the bonding hair category, is pleased to announce the No. To launch 4C Bond Maintenance™ Clarifying Shampoo, a weekly deep cleansing shampoo that’s packed with a broad spectrum clarifying system to remove impurities that weigh down hair and cause damage without over-stressing hair, while Olaplex’s Bond Building Technology maintains strong hair bonds . The result is purified hair that looks and feels healthier and can be repaired more effectively for a streamlined hair repair routine that repairs, strengthens and protects. Continued use of styling products combined with the hair’s natural oils and natural minerals from water can create build-up that makes hair look heavy, weighed down and greasy. OLAPLEX no. 4C Bond Maintenance™ Clarifying Shampoo removes more than just minerals from hard water, deposits and oil by pulling a broader spectrum of contaminants from hair including heavy metals, chlorine and pollutants for brilliantly clean, soft, shiny hair with vibrancy clarity, that does not rub off and does not dry.

“The addition of a clarifying shampoo is a natural progression for OLAPLEX and we’re delighted with the launch of OLAPLEX No. 4C Bond Maintenance™ Clarifying Shampoo a step further,” said JuE Wong, Chief Executive Officer of OLAPLEX. “OLAPLEX No. 4C Bond Maintenance™ Clarifying Shampoo is an intense clarifying experience that gently removes anything you don’t want in your hair, such as:

All OLAPLEX products contain Bis-Aminopropyl Diglycol Dimaleate – the ingredient with over 100 global patents that created the bond-building hair care category and is exclusive to OLAPLEX. This technology penetrates the hair shaft and works the entire hair structure to rebuild the hair throughout. It builds a lasting bridge between…

Read on GNW: OLAPLEX Launches #4C Bond Maintenance™ Clarifying

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