U.S. health officials are expected to order Juul Labs to stop selling e-cigarettes in the world’s largest economy, the Wall Street Journal reported Wednesday.
The announcement, which could come as early as Wednesday, follows a two-year review of data presented in connection with Juul’s application to sell tobacco and menthol-flavored products in the United States, the newspaper said, citing anonymous sources.
Juul did not immediately respond to a request for comment. The FDA also did not respond to a request.
Juul has come under fire for its marketing of fruit and candy flavored e-cigarettes, which had attracted young consumers.
In January 2020, the FDA declared that the sale of e-cigarettes with flavors other than tobacco or menthol was illegal unless specifically approved by the government.
The agency has approved some e-cigarette products from other manufacturers, such as Reynolds American, while taking a hard line on sweet or flavored products.
Juul has argued that vaping products can offer a solution to the harmful health effects of traditional cigarettes.
Juul’s products “exist only to get adult smokers off combustible cigarettes,” Chief Executive KC Crosthwaite said on the company’s website, adding that the company is “working hard” on its reputation for a “decrease in trust in recent years.” ” rebuild. “
On Tuesday, President Joe Biden’s administration announced it would develop a new policy requiring cigarette manufacturers to reduce nicotine to non-addictive levels.
The initiative requires the FDA to develop and publish a rule that is likely to be challenged by industry.
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