The U.S. Food and Drug Administration announced Thursday that it is removing all vaping products made by Juul Labs from the market after finding the former industry leader had failed to address certain safety concerns.
The decision paves the way for competing brands to increase their market share, which Juul once dominated.
“Today’s action is further advancement in FDA’s commitment to ensure that all e-cigarette and electronic nicotine delivery systems currently marketed to consumers meet our public health standards,” FDA Commissioner Robert Califf said in a statement .
Among other things, the Juul device and its capsules are affected, which are currently available in the flavors Virginia tobacco and menthol with nicotine concentrations of five and three percent.
After completing a two-year review of the company’s regulatory submission, the FDA determined that the data presented “did not provide adequate evidence of the products’ toxicological profile,” it said.
“Some of the company’s study results in particular raised concerns about insufficient and conflicting data — including regarding genotoxicity and potentially harmful chemicals leaking from the company’s proprietary e-liquid pods,” it added.
Juul was blamed for a surge in teenage vapers because of its marketing of fruit and candy-flavored e-cigarettes, which it stopped selling in 2019.
In January 2020, the FDA declared that the sale of e-cigarettes with flavors other than tobacco or menthol was illegal unless specifically approved by the government.
The agency has approved some e-cigarette products from other manufacturers, including Reynolds American, the current market leader, NJOY and Logic Technology Development.
Juul has argued that vaping products can offer a solution to the harmful health effects of traditional cigarettes.
Juul’s products “exist only to get adult smokers off combustible cigarettes,” Chief Executive KC Crosthwaite said on the company’s website, adding that the company is “working hard” on its reputation for a “decrease in trust in recent years.” ” rebuild. “
On Tuesday, President Joe Biden’s administration announced it would develop a new policy requiring cigarette manufacturers to reduce nicotine to non-addictive levels.
The initiative requires the FDA to develop and publish a rule that is likely to be challenged by industry.
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