On 12th January, 2022, TECNO, a premium international smartphone brand operating in over 70 countries, announced it will be debuting globally its latest polychromatic photoisomer technology, coupled with mobile phone design elements.
The debut reflects the TECNO’s commitment to “Stop at Nothing” to bring breakthroughs on smartphones, including design, camera, and system. We envision “Technology to amplify the value of art, and Art to express the value of technology”. This breakthrough would be the first time this technology would be applied to mobile phones. A wave of classic art can be expected in the mobile phone industry, bringing users an immersive experience of “light chasing”. TECNO has successfully refined the technology of polychromatic photoisomer on the monochromatic back cover of a mobile phone, so allowing display of masters of classic art, a move ahead of the industry.
Through Technological Innovation, TECNO lets Technology Become Art
TECNO data insights indicate that today’s young generation of consumers’ aesthetic expectations toward technological products are becoming a trend around the world. TECNO is committed to the expansion of mobile phone design and strives to bring artistic beauty to users in the new era, giving technology an artistic touch with innovative technology breakthroughs in the shape, material and appearance design of mobile phone manufacturing process.
This technology consists of 22 steps and underwent 500 iterations of testing, with accuracy reaching nanometer-level. This ensures that it is carefully crafted and rigorously tested to reach exact specifications.
Polychromatic photoisomer technology is an innovation which uses the breakage and recovery effect of the chain of photosensitive molecular bonds under ultraviolet light, making colorless molecular groups become chromogenic and then revert to colorless.
The process breaks through the technical limitations of single-color or dual-color discoloration, and realizes for the first time the industry ideal of “making mobile phones not only a technology product, but also a work of art”.
Paying Tribute to the Art masters, TECNO Makes Users Light Chasers
TECNO’s debut of the polychromatic photoisomer technology is not only an innovation of mobile phones as technology, but also as a successful exploration of artistic expression. Through TECNO’s polychromatic photoisomer technology, users can enjoy multi-color discoloration of mobile phones in different life scenarios. Transforming from an indoor single-color back cover to an outdoor multi-color experience, TECNO makes full use of the dazzling colors brought by the changes of light and shadow, giving the mobile phone an artistic attribute. TECNO is able to elevate the appearance and design of mobile phones to a new level by this integration of technology and art.
It was the French painter Édouard Manet who brought “light” into painting and created impressionism in the 19th-century. And today, TECNO is paying tribute to Manet by embedding mobile phone design with the elements of “light” to create the collision of colors under the sunlight.
TECNO’s creative use of “light” brings the beauty of “change” to the mobile phone, and gives users a personalized, immersive artistic experience. Just like Monet, “an eternal light chaser”, TECNO allows users to experience the joy of “chasing light”.
The use of light enables dazzling colors, as in the Dutch artist Piet Mondrian’s effects when depicting the geometric elements comprised of “primary colors” and straight lines, to reflect an equal and harmonious order. TECNO pays tribute to Piet Mondrian by presenting polychromatic photoisomer technology in a classic and minimalist mobile phone design to inherit perfectly his pure artistic spirit. The mobile phone is no longer a mere technology product but a philosophical artwork in the tradition of Mondrian, with the light and shadow transformation from indoor to outdoors. TECNO’s brand, expressed by the debut of polychromatic photoisomer technology, is similar to Mondrian’s perfect combination of colors and lines to illustrate the power of nature and the essence of life.
TECNO’s global debut of the polychromatic photoisomer technology not only leads the industry for mobile phone design, but also practices its “Stop at Nothing” brand essence. As an innovative leader in mobile phone technology, adhering to the concept of “Technology to amplify the value of art, Art to express the value of technology”, TECNO continues to inspire and empower consumers in emerging markets and globally for bringing a unique “chasing light” experience to consumers everywhere.
About TECNO
TECNO is a premium smartphone and AIoT devices brand from TRANSSION Holdings. With “Stop At Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspires consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide. TECNO is also the Official Partner of Manchester City, Premier League Champions 2020-21. For more information, please visit: www.tecno-mobile.com.
Contact:
TECNO
Joyce Li
[email protected]
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