Beverly Hills , Dec. 29, 2021 (GLOBE NEWSWIRE) — Beth Costa talks with Mission Matters about winemaking in Sonoma County and discusses how the local industry collaborates to meet the needs of its audiences.
Listen to the complete interview of Beth Costa with Adam Torres on Mission Matters Luxury Podcast.
What mission matters to you?
Led by a mission to help people discover the stories behind wineries and the people who run them, Costa says she’s also driven to connect those stories back to the local community. She started an initiative through which Wine Road donates a portion of each ticket sale toward feeding those who need a hand.
“Giving back to the community is important, she says, “and along the Wine Road, we donate one dollar from every ticket that we sell for our events and work with the Redwood Empire Food Bank.”
What led you down this path?
Remembering the early days of her career, Costa shares, “I started as a part-time tasting room person working on weekends and learned about wine from co-workers, the winery and from the customers that come in. It was just so fun.”
Expanding her knowledge of the industry over time, she says, “We (would) do comparative tastings and blending seminars where I had the opportunity to learn a lot, and so from there it evolved, one thing led to another and here I am. I loved meeting the customers that came in from all over the country and I loved learning about wine.”
Tell us about the history of Wine Road.
Decades ago, Wine Road only had seven or eight wineries total, spread far apart, and wine tasting wasn’t a popular pastime yet. But eventually, that all changed.
“People at that time didn’t go wine tasting, so the wineries thought if we work together and make a little map that we can give out to some of the hotels and innkeepers, we can get people coming to our tasting rooms,” Costa explains. “So, they all pooled together some money to print these maps and it really just has grown from there to more and more wineries…
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