Dallas, TX, United States, 09/17/2021 / News Bureau /
Search engine optimization is a subject that is always changing and evolving at a quick pace. Despite the fact that Google aims to provide users with the most up-to-date and trustworthy information possible, its ranking algorithm is always evolving. However, it’s more critical than ever before to stay on top of Google’s ranking algorithm updates. With Google 2021 already underway, these are the 10 leading ranking variables for Google Search to consider:
1. Importance of Content
When it comes to high-ranking content, you’re talking about articles that go into great detail and cover a wide range of topics. Content must be useful to the user and have eye-catching visuals to go along with the textual content.
Quality always wins over quantity. Instead of focusing on the number of words, focus on quality.
Since it varies by subject, there isn’t a hard-and-fast guideline for the optimum article word count. We have seen, however, that material that is longer and more detailed tends to rank better.
2. E-A-T (Expertise, Authoritativeness, Trustworthiness)
For sites with beneficial objectives, such as those that discuss health or financial issues, EAT signals are highly essential even if they are not directly used in ranking algorithms. In other words, Google wants material created by subject matter experts, people with formal or daily experience, and/or those who have a reputation in an area that is recognized by others to rank better.
Backlinks continue to be one of the most powerful ranking factors in Google’s search algorithm. The more high-authority domains linking to your site, the greater your chances are of ranking highly for competitive keywords.
In terms of ranking factors, RankBrain is the third-most significant one. It seeks to offer the most relevant and helpful results by better understanding the search query’s user intent. Google’s RankBrain implements machine learning to comprehend complicated queries and how they are connected while also taking into consideration how the user reacts to a certain set of search results. Results that have a greater rate of success with users are therefore given a boost in their position in the search results.
UX’s effectiveness is difficult to determine because it is different for every category. There is a significant link between high SERP positions and accurate UI/UX. Never forget that your site must initially function properly.
5. Freshness Algorithm
The Google Freshness Algorithm has the potential to completely alter the online publishing scenario. The algorithm was initially released in June 2010 and has had a significant influence in the last two years. Google appears to favor fresh material, prioritizing it and making certain that at least some of the SERP elements are fresh.
6. Mobile Friendliness
Google originally released mobile-first indexing on November 4th, 2016. Today Google takes mobile-friendliness into account when ranking websites. In the past, desktop versions of the website were developed first, and then mobile versions. Websites should emphasize mobile versions to give a better user experience now that mobile usage surpasses desktop usage.
7. Page Speed
Page speed has never been more important than it is now, thanks to Google’s move to an index that prioritizes mobile devices. Websites that load slowly will have a more difficult time appearing at the top of search results. Search results from Google will now feature sites that are focused on providing the greatest possible user experience.
About Qamar Zaman
The late Eric Ward, AKA Link Mosses, trained SEO expert Qamar Zaman. Qamar is a published author who has written various books on Google Maps SEO, How to build your brand and earn a Google Knowledge Panel, to name a few. The book is currently available at Barnes & Noble, Amazon, and other reputable sites.
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