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The Marketing Revolution of Digital Printing Continues in Chicago

The printing industry has been revolutionized by digital printing. Labor costs are lower, and the finished products come out with higher-quality images that produce overall results.

Schiller Park, IL, United States, 10/20/2020 / 38 Digital Market News /

Chicago, IL — The printing industry has been revolutionized by digital printing. Labor costs are lower, and the finished products come out with higher-quality images that produce overall results. Local merchants in Chicago can save money over traditional printing and will know that the finished product will come out with a satisfying result. 

The Marketing Revolution of Digital Printing Continues in Chicago
MidAmerican Printing – Chicago Digital Printing Company

Printing is an essential part of business development. This process is used for marketing, advertising, sales receipts, specialty banners and signs, billboards, and more. The ability to lower costs in the production design and easily make alterations lets printers present their best work cost-effectively and efficiently where all businesses can find highly-affordable pricing. 

At MidAmerican Printing, digital printing provides a quick turnaround for the production of shorter projects. Digital presses give MidAmerican a distinct advantage over traditional methods, which take longer to process and cost more. Last-minute signs, handouts, or brochures can be completed with an affordable price attached to it. 

Short runs are projects that don’t take up a lot of time because the client doesn’t need many documents printed out. These projects used to be budget killers because of the press setup fees and labor costs; however, digital print alleviates setup fees, which also means that labor costs are down. The ability for a quick turnaround leads to a more cost-effective printing process. 

On-the-fly business meetings and quick changes to assignments are no longer costly processes, and short-run printing jobs can help the business’s bottom line. Qualified commercial printers, like MidAmerican Printing, can scale down fees with the digital printing economics. 

Variable data printing can help alter digital printing in Chicago. Each print run is controlled with a computer. Easy changes in data can be substituted for a larger run. Data is changed and inserted when required or requested, and changes can be made to letters, graphics, locations, etc. The easy change-up means that Chicago businesses can personalize messages, greetings, and graphics to suit the target client. 

MidAmerican Printing in Chicago also provides high-quality printing services. Proofs of the intended project can be printed out easily and quickly. Chicago vendors can approve these proofs in-person or over email because each proof is an exact copy of the finished product, only smaller. 

Digital Printing, Oversized Printing
Digital Printing, Oversized Printing

Proofs can be reviewed quickly with digital printing. Mistakes and changes can be seen immediately in the proof and corrected on the computer for subsequent proofs to be run.

Digital printing in Chicago provides pieces with the highest quality. Additionally, any last-minute increases or changes are easy to produce and deliver for each client. Chicago businesses can get the word out to as many people as they need to at any time because digital printing provides a speedy service at a fraction of the cost. 

About MidAmerican Printing

MidAmerican Printing Systems, Inc. is one of the most successful commercial printers in the Midwest, serving as a one-stop-shop for printing, mailing, and fulfillment solutions. Since 1985, the company has been providing services to many of the region’s largest businesses, organizations, and institutions, in addition to a vast array of small businesses that exist in the community. The company is also known among meeting planners and exhibitors as the “go-to” Chicago trade show printer. MidAmerican Printing Systems is an authorized printer for Underwriters Laboratories.

MidAmerican Printing has been family-owned and operated since its inception. The company launched as a print brokerage firm and quickly grew into a manufacturer of print products. Responding to the needs of the customer, the company expanded into other print-related services. Now solidly immersed into the digital age, MidAmerican Printing manages marketing campaigns that go way beyond ink on paper.

Our mission is to exceed customer expectations with each transaction.

Mid American Printing Systems Chicago has moved to a new location near O’Hare International Airport. 

Contact MidAmerican Printing

Have a question or need a price quote on an upcoming project? If so, please either give us a call at (312) 663-4720 or fill out the form below, and you will be contacted within 24 hours.

MidAmerican Printing Systems

3838 N River Rd, Schiller Park, IL 60176

Phone: 312 663 4720

Social Media Tags:digital printing, commercial printing, chicago printing, direct mailings, print direct mail

Source: 38 Digital Market News

Release ID: 14732

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