Salt Lake City, Utah, USA, 05/13/2020 / Story.KISSPR.com /
Two standouts in the Amazon performance
marketing realm—Buy Box Experts and Egility—have come together to
set a high industry standard for expertise and range of services.
With the acquisition successfully completed, the new company will
offer enhanced consulting services to clients of all sizes, drawing
on their combined experience managing over 1,000 Amazon accounts.
Both companies are respected for
providing high-touch services that help companies develop customized
growth strategies on the Amazon channel. Joseph Hansen, who will
continue as CEO of Buy Box Experts, LLC at the headquarters in
Lindon, Utah, said that the new company will raise
the bar in the Amazon vendor services industry.
“Egility is known for its culture of
innovation, particularly in the areas of advertising and
optimization,” said Hansen. “Their team has fostered the
creativity and forward-thinking that it takes for companies to stay
ahead of the competition in an increasingly crowded marketplace.”
Egility’s CEO, Liz Adamson, will take
over as Vice President of Account Management for Buy Box Experts.
The company will now have over 115 employees, nearly 20 percent of
whom were formerly employed by Amazon.
James Thomson, who will continue in his
role as partner at Buy Box, formerly served as the business head of
Amazon Services and the first Fulfillment by Amazon (FBA) account
manager. He also authored “The Amazon Marketplace Dilemma,” which
helps brand executives with channel governance.
Thomson said that the company’s
wealth of insider Amazon knowledge is critical in helping sellers
succeed. “If you’re strictly looking at Amazon from the outside
in, you’re missing out on essential knowledge for helping merchants
navigate the complicated Amazon world,” said Thomson. “We have
been in the trenches and can
help guide Amazon sellers to thrive in the marketplace.”
The new team has hands-on experience
managing more than 1,000 third-party merchants and first-party brands
on Amazon. The acquisition will allow the company to offer even
greater expertise to sellers of all sizes—from startups to
sophisticated enterprise brands—and enhanced, customized consulting
for growth strategies, advertising, and product-listing optimization.
To learn more about Buy Box Experts,
LLC, visit www.BuyBoxExperts.com.
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Release ID: 13300