Danisa Butter Cookies Opens Royal Gift House This Tet

Considered the first day of spring and the most important of national holidays in Vietnam, Tet is the annual Vietnamese New Year celebration, coinciding with the Lunar New Year celebrated throughout the world in January or February. Understanding the deep meaning of Vietnam’s own gifting culture, the prestigious Danish butter cookie brand Danisa has opened the “Danisa Royal Gift House” ” – an artistic space to tell traditions and stories to inspire visitors with the profound meaning of gift-giving at Landmark 81 in Ho Chi Minh City from January 11^th to 27^th, 2019.

Danisa Butter Cookies aims to inspire Vietnamese consumers about the beauty of Danish gratitude gifting, with the key message “Together with Danisa, wrap your gratitude in Tet”. Danisa Butter Cookies also raises the gifting culture to the next level of sophistication and class. The giving of gifts has gone beyond material things to become a symbol of sincere gratitude. The Danish Ambassador in Vietnam paid a visit to introduce the beauty of Denmark’s gifting culture.

At the opening of Danisa Royal Gift House, Mr. Sunardi Tjhin, the Country Manager of Danisa Vietnam, said that, “Danisa is known as the premium danish butter cookie brand given during Tet as a symbol of unspoken gratitude. We understand that Tet is the most special time of the year for the Vietnamese to express their gratitude to those they love, care for, and respect. We hope the Danisa Royal Gift House will inspire Vietnamese people to appreciate the Tet gifting culture and understand more about the art of gifting. Gifts are also perfectly wrapped to express the sender’s gratitude, with three special gift sets from Danisa Butter Cookies in the themes Respect, Care, and Love, customers will have more choices for each person they wish to express their gratitude towards.”

The Danish Ambassador to Vietnam, H.E Kim Højlund Christensen also paid a visit and gave a speech, “In Denmark, we often give gifts on Christmas or birthdays or when we are invited to someone’s house, flowers are for who we love, containing love messages, while a box of butter cookies is a message of unspoken gratitude. Danisa is a well-known Danish company with a long tradition of creating high quality butter cookies that are suitable as gifts. I believe a Danisa butter cookie box will always be considered an exquisite, special gift.”

The authenticity of Danisa’s original recipe has conquered millions of people across 60 countries. To take the art of gift-giving to the next level, Danisa has introduced three limited edition gift sets with different themes. For parents, siblings, or close relatives, the Love gift set encapsulates the gratitude and message of love. The Care gift set is appropriate to express gratitude to friends or colleagues. The Respect gift set expresses gratitude to those who have contributed to personal growth such as supervisors, mentors, or leaders. At the gifting area, guests can also select meaningful gifts and write their own sincere messages on the attached greeting cards.

About Danisa Butter Cookies

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