Dallas, Texas, 12/15/2015 /SubmitPressRelease123/
Value-Added Feature Part of Total Website Revamp
JENKINTOWN, PA – (Dec. 16, 2015) – Programmatic ad tech firm, Goodway Group, has unveiled an online target rating points (TRP) calculator as part of a recent revamp to their website. Now, existing and potential clients have the ability to access a free portal to assess online impressions for digital ad campaigns. Goodway is the only programmatic firm offering this value-added service on their website.
Users can now convert their own TRP goals into online impressions or vice versa. As agencies evolve from buying “TV” to “Video,” media planners need to understand how moving dollars into digital will impact their communication plans. Driven by Nielsen’s population data, this featured tool will help digital advertisers answer key questions, such as:
1) How many TRPs does xx impressions equate to in my market?
2) How many impressions do I need to get to xx TRPs in my market?
“Existing clients and even potential new ones will now have the ability to answer key questions about their digital campaigns before they run,” states Jay Friedman, chief operating officer of Goodway Group. “It’s a value-added service that we hope will keep our clients as informed as possible about the strategy of their existing and future campaigns.”
The total website revamp effort, created by 28Media, highlights Goodway’s shift to modern-day managed programmatic services while still honoring the history and values of the 86-year-old, third-generation family-owned company.
The updated Goodway website features also features new content and conversion points such as:
· Seventh Edition of the 30 Days to Paid Digital Media Expertise Book: Written by Jay Friedman, chief operating officer of the Goodway Group, the reference book assists newcomers in easily understanding digital media targeting, real-time bidding, native advertising and attribution. Users are welcome to download a .PDF copy.
· Updated Case Studies: The new case studies format displays Goodway’s success in achieving elevated lift over control and buy through rates for clients in multiple industries, including consumer packaged goods, automotive and health care.
“Change is both good and exhilarating. It keeps us nimble, keeps us pushing forward,” states Jay Friedman. “Our ability to transform over the years is how we built our success and how we stay at the forefront of the digital industry, offering only the best digital support, tools and integrated Web resources to our clients.”
In addition to these new value-added client resources, the site also boasts easier navigation, streamlined content and rich imagery, creating a better user experience for both current clientele and future customers. To utilize these value-added features and explore the updated site, please visit www.goodwaygroup.com.
About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.
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