Connect with us

Hi, what are you looking for?

Business News

Goodway Group Hires Allen Afshar

Goodway Group, a managed services programmatic media firm, announced the hiring of Microsoft’s Allen Afshar as their Western U.S. regional sales director

Dallas, 11/03/2015 /SubmitPressRelease123/

Former Microsoft Team Leader Tapped to Lead Regional Ad Sales Efforts
 
JENKINTOWN, PA – (Nov. 4, 2015) – Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies across North America, has announced the hiring of Microsoft’s Allen Afshar to serve as their Western U.S. regional sales director. He will be based in Seattle, Wash.
 
While working at Microsoft, Afshar spent over a decade as a leader in multiple ad sales channels and service capacities. Just prior to joining Goodway, Afshar headed a regional district on the Bing.com ad sales team, which targeted domestic and global partnerships. His specialty centers around launching creative display, mobile and search advertising campaigns across multiple business sectors including automotive, consumer goods, retail and technology. For his efforts, he was awarded with Microsoft’s prestigious Circle of Excellence honor—their highest level of sales recognition.
 
“Goodway has been family owned for 86 years, and we’re proud to have Allen Afshar join our tight-knit group,” said David Wolk, president of the Goodway Group. “We’re growing fast and have been fortunate enough to attract the right type of talent to continue delivering the successful results our clients have come to expect.”
 
Afshar joins an increasing list of employee hires in the past six months, as the company continues to add clients while expanding into new markets, both in the U.S. and abroad.
 
“I’m extremely passionate about advertising, its continued evolution and the value it brings to customers,” said Afshar. “Goodway has made its mark since 1929, by bringing top marketing expertise to its customers, and the results definitely speak for themselves. After an amazing experience at Microsoft, I’m eager to partner with Goodway’s current and future customers in showing the value of programmatic ad buying.”
 
Allen Afshar is a graduate of the University of Washington and resides in Kirkland, Wash.
 
For more information, please visit Goodway on the web at www.goodwaygroup.com.
 
About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.
 
#Trizcom #GoodwayGroup #AllenAfshar
 
Media Contact:
Jo Trizila
TrizCom PR
Office: 972-247-1369
 
 
News Provided By: Submit Press Release 123 
 

Social Media Tags:ad network, ad platform, ad revenue optimization, ad serving, ad tech, advertising agencies, advertising algorithms, audience targeting, audience building, banner advertising, banners, display banners, Behavior Match(Tm), Behavioral targeting, BT, brand safety, campaign development, campaign strategy, contextual targeting, conversion optimization, conversion, conversion attribution, CPM, CPC, CPL, CPA, eCPA, completion rate, digital campaign, digital expertise, digital marketing, digital media agency, digital media expertise, digital media technology, digital media digital, display advertising, Doubleclick Channel, Partner, partner, fraud prevention, geo-fencing, geo-targeting, Goodway Group, Goodway,Goodway Stack, impressions, in-app, mobile web, IP targeting, managed-services programmatic partner, media buyers, media planning, media variables, mobile advertising, mobile targeting, native advertising, paid search, performance metrics, PMP, private marketplace, Deal ID, pre-roll, programmatic media, programmatic, retargeting, site retargeting, domain retargeting, dynamic retargeting, RTB, real-time bidding, Search marketing, SEM, SEO, targeting, video, viewability, FBX, Facebook Exchange, Paid social media, social media buying, IAB Quality Assurance Guidelines, IAB QAG, IAB compliance, DSP, demand-side platform, Analytics, data analysis, campaign analytics, advanced analytics, Digital media strategy, Tier II Automotive, Tier III Automotive, local media, local digital, local market, DDL, D2D, Trading desk, independent trading desk, Multi-screen, cross-screen

Newsroom powered by Online Press Release Distribution – SubmitMyPressRelease.com

Like Us on Facebook

You May Also Like

press release

With a deep understanding of the latest tech, Erbo helps businesses flourish in a digital world.

Business

State would join dozens of others in enacting legislation based on federal government’s landmark whistleblower statute, the False Claims Act

Current News

Asurgent Health - Addiction Treatment Center believes a successful path to sobriety can be achieved through a personalized road map tailored to the client’s...

Tech & Science

Royal Goats Club, a web3 community and upcoming NFT project has been joined by some big names!