LOS ANGELES, 05/22/2015 /SubmitPressRelease123/
After listening to its customers and finding that a vast majority of them dislike the high-pressure wheeling and dealing of a vehicle purchase, Robertson Honda has today launched its “Hassle Free, One Simple Price” sales program. Car shoppers at the Los Angeles Honda dealership at 5841 Lankershim Blvd. in North Hollywood will now find a single, definitive price for each vehicle based on its availability, demand, color, equipment and inventory age.
With Robertson Honda’s One Simple Price clearly posted on each vehicle, customers can feel confident that they are receiving a competitive deal, as the dealership is constantly reviewing in-market purchase prices while also consulting third-party resources like Edmunds.com and KBB.com. In addition to eliminating the stressful and often lengthy negotiation process, the Hassle Free, One Simple Price program encourages superior customer service by replacing the traditional dealership commission system with set salaries that are supplemented by bonuses for volume and customer satisfaction. That means that instead of dealing with a “car salesperson,” shoppers at Robertson Honda are greeted by a “product specialist” who is intent on putting them in the right vehicle in the right budget range.
“Our new Hassle Free, One Simple Price program is geared toward the 75 percent of car shoppers in our community who told us that they not only dread the inflated prices at most dealerships, but also the time and pressure involved in negotiating down to the bottom line,” said Mike Reyes, general sales manager of Robertson Honda. “By removing the frustrating back-and-forth and doing a lot of the pricing research for our customers, we’ve developed a sales process that is fast, fair and simple for anyone who walks through our doors.”
The benefits of the Robertson Honda Hassle Free, One Simple Price program extend beyond the initial purchase as well. If buyers are unsatisfied with their vehicle within the first two days or 200 miles after a purchase, Robertson Honda has instituted a 2-Day/200-Mile Exchange Policy. When it comes time to trade in a vehicle down the road, the dealership is also now offering straightforward trade-in pricing based on the AutoTrader.com Trade-In Marketplace and Kelley Blue Book fair market value.
About Robertson Honda:
As one of the first Honda dealerships to open in the United States, Robertson Honda has served Los Angeles drivers and its greater community for nearly half a century. With its Hassle Free, One Simple Price program, Robertson Honda employs friendly and knowledgeable product specialists who are focused on guiding customers to a fast, fair and straightforward vehicle purchase. Visit www.robertsonhonda.com to browse the dealership’s extensive inventory of Honda models or schedule a service appointment with their expert technicians. Robertson Honda can also be reached by phone at 818-301-3800, followed on Facebook or visited in-person at 5841 Lankershim Blvd. in North Hollywood.
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