05/07/2013 (press release: newwire) // Charleston, South Carolina, USA // Eric Steele
New Wire Marine, the Charleston, S.C. based marine electrical system designer, announced today it has retooled with the purchase of new Computer Numerical Control (CNC) equipment, a high-tech, computer controlled cutting tool that makes it possible for the company to offer its products and services to the commercial (OEM) switch panel market.
New Wire Marine’s new CNC machine is able to cut any shape with high precision on a 2D surface and will enable New Wire Marine to engrave stunning graphics and detailed logos and text into their switch panels. The company hopes to fill a very large gap in the OEM (original equipment manufacturer) marine switch panel market by becoming an affordable vendor and leading supplier of custom switch panels to smaller boat builders.
Most vendors supply only large quantities of a single panel to the industry, without logo engraving and backlighting now offered by New Wire Marine. Small builders will find that, in addition to no minimum quantities, New Wire Marine will accept requests for variations in panel design (such as switch label and position) and even assist clients who want to completely redesign a panel layout.
“We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers,” said New Wire Marine owner, Eric Steele. “So far the feedback we’ve been getting is extremely positive. We have been helping the do-it-yourself marketplace for years. I’m excited to be able to offer these great products to commercial boat builders.”
The new CNC equipment in New Wire Marine’s tool bag was a critical impetus for the company’s foray into the commercial switch plate market. Its performance said Steele, made all the difference, as it makes it possible for the company cut switch panel substrates in house and allows rapid prototyping and quick turnaround on custom products. Also, it also the company also to produce high-end custom marine switch plates for the small- to medium-sized boat builders that have previously been neglected by switch panel manufacturers.
“This machine is incredible; accurate to four thousandths of an inch,” said Steele. “The products that our reverse engraving process is putting out have truly been incredible. I’m impressed every time I see a part pulled out of the machine.”
The move, said Steele, into the OEM market was a natural progression, as he brings to the table a degree in electrical engineering and experience as a System of Systems (SoS) engineer in the shipbuilding sector.
Steele also is an avid boat restoration hobbyist with a passion that continues to drive him and his business to consistently work toward the development of innovative products. New Wire Marine plans to introduce more than 75 new custom and semi-custom switch panel layouts, quadrupling their current inventory. These layouts will be available in matte black, white and a carbon fiber looking material, as well as other colors and styles for custom orders.
While New Wire Marine appears to trouncing the competition on the technology front, they are also employing the same progressive approach to customer service. The company has developed a new webpage that allows customers to obtain instant online quotes for their products. They will also engrave and backlight logos and boat names into the switch panels at prices that no other supplier in the industry can match, a perfect match for the small to medium sized boat builder.
New Wire’s product lines also extends beyond boating as the company will make panels for any industry such as RV’s, ATV’s, golf carts or just about any sector that can benefit from the look and function of a custom switch panel.
New Wire Marine is quickly capturing the smaller markets where owners are all to be working alongside a reliable vendor of affordable OEM marine grade switch panels. Backed by competitive pricing and quick turnaround time, the new business approach is working to help elevate the company’s national presence.
For more information about New Wire Marine visit their website or call 704-740-5179.
About New Wire Marine: New Wire Marine is a marine electrical system design company providing precision engineered, customizable and affordable marine products to the DYI market and small and medium boat builders and boat yards.
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