07/03/2012 (press release: OnlinePR) // Butlins
Daughters of celebrity mum Angela Griffin, Tallulah Jae and Melissa, give Butlins new hotel innovation the tween seal of approval.
Build a state-of-the-art hotel as big as a cruise ship; fill it with Kindles, Wii consoles, iMacs, PS3s, iPod docks, inter-connecting rooms and cabin-style beds with built-in TVs and you’re guaranteed happy children – and even happier parents.
And now, Butlins is bringing the tween dream to life with the £25 million Wave Hotel & Apartments, designed especially for families with children between pre-school and teenage years. This is the company’s most significant investment since Sir Billy Butlin set up camp in 1936.
The new concept hotel unleashes the child in everyone with a futuristic Games Port, DVD & Kindle library, walls that transform into 3D features with a special app and lots more future-proofed gizmos. It’s also the first time that Butlins has created a development with a mix of 29 stunning spacious self-catering apartments and 215 stylish hotel rooms.
And it was all hands on deck today as celebrity mum of two and actress, Angela Griffin, boarded Wave with daughters Tallulah Jae (8) and Melissa (5).
Angela says: “Butlins and Wave are what holiday memories are made of – there are surprises around every corner! We’re a busy family, so it’s great to come to a place that gives us the chance to have fun and spend quality time together – and it’s not just the girls who love all the gadgets at Wave – I’ve definitely given them a run for their money in the Games Port.”
Mike Crowther, Butlins Operations Director, said: “British families are busier than ever, so we’re always looking at new and innovative ways to help families spend time together. We also know that pleasing everyone on holiday can be a tricky task – but we’re confident that we’ve cracked it with our state-of-the-art tween hotel.”
The hotel has already received pre-booking sales worth more than £2 million, highlighting a surge in demand for high-spec, flexible accommodation that gets the children’s seal of approval.
Prices at Wave Hotel & Apartments start from £295 for an Octopus room. This is based on two adults and two children (2 – 14 years old) sharing on a room-only basis for three nights (Friday – Monday) in July. Prices include accommodation and access to many facilities including sports coaching, the funfair, Splash Waterworld and all live entertainment. To book a break at Wave Hotel & Apartments, visit butlins.com/wave or call 0845 070 4730.
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For more information contact Samantha Crossfield or Danielle Wright at Consolidated PR on 020 7781 2300/ butlins@consolidatedpr.com
Photography available upon request
About Butlins
Butlins has three beachside resorts, Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) and welcomes around 1.5m guests per year.
Butlins won the Tourism and Leisure Training Team Award as well as the Overall Winner Award in the Training Team categories at the Customer Service Training Awards 2011.
It was named as the Best UK/Domestic Tour Operator 2010 in the British Travel Awards as well as 2010 UK Customer Experience Award in Travel, Leisure and Tourism. It is part of Bourne Leisure Ltd which also owns Warner Leisure Hotels and Haven Holidays.
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