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Orange County Consulting Firm; Lessons to be Learned from Verizon Snafu

There is plenty that can be learned from Verizon’s new and much maligned phone plan and one OC Business Consulting Firm is taking notes.

06/13/2012 // (Blog: diyinstitute) // Mission Viejo, CA, US // McClain Concepts

Verizon could have used the help of a quality Orange County consulting team when they unveiled their Share Everything plan. The launch did not go as well as they had planned, though, and McClain Concepts in Mission Viejo, CA explains where things went wrong for the carrier.

Read the full story on:Orange County Consulting; Taking the Chance vs Learning From Others

Verizon Wireless botched the launch of its Share Everything voice, texting and data plans by making too many drastic and costly changes at once, analysts said Wednesday. “Big steps like [Share Everything], particularly when they come with sharp [price] increases, tend to scare the hell out of existing customers, and Verizon might actually lose a bunch as a result,” said Rob Enderle, an analyst at Enderle Group.

Verizon’s botched ‘Share Everything’ launch could sink carrier

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