/EINPresswire.com/ SMi Group Ltd today announces the newly confirmed presentation from Facebook and OPower on: Next Generation Utility Behavior Change Programs – Applying Social Media and Mobile Devices to Proven Models. Presenters Nandini Basuthakur, Senior Vice President & Managing Director of EMEA, Opower and will be joined by a Senior Representative from Facebook at their inaugural Social Media in the Utilities Sector conference.
The newly confirmed topic will cover: Identifying what is driving customer expectations and why this is relevant
• The importance of the adoption of social media within utilities
• How utilities can adopt social media and gamification to enhance customer engagement
• A discussion on how certain utilities will use engage customers and drive energy conversations by creating a customised utility social platform experience with the Opower, NRDC and Facebook Social app.
On the 21st & 22nd May 2012 don’t miss the first Social Media in the Utilities Sector event to hit the UK. This event will provide you with the great opportunity to network with key decision makers and industry leaders all who have already implemented their social media strategies.
Hear keynote address from:
• Isaac Pigott, Communications Strategist/Spokesman, Alabama Power
• Emma Frazer, Industry Head across Utilities, Google
• Patrick Stella, Lead Media Relations Representative, National Grid
• Eric Woods, Research Director Smart Industry, Pike Research
• Niall O’Malley, Social Media Manager, EDF Energy
• Rachel Groves, Media & Customer Engagement Manager, Severn Trent
• Quentin Langley, Senior Lecturer, University of Bedfordshire
• Tricia Bower, Social Media Manager, Direct Energy
HOW TO REGISTER
Book today and save £300
Register online at: http://www.smi-online.co.uk/media-utilities32.asp
Join our LinkedIn Group: http://uk.linkedin.com/in/smigroup
Follow us on Twitter: @utilitiesSMi
————————- ENDS————————–About SMi Group
Social Media in the Utilities Sector is just one of the many conferences that are a part of the SMi Group portfolio. The SMi Group is a world leader in business to business information. With nearly two decades in the business, thousands of senior executives from blue chip companies have already benefitted from SMi’s highly targeted conferences, workshops and publications. For more information, visit www.smi-online.co.uk.
Contact: Teri Arri
Tel: +44 (0)20 7827 6162
Email: tarri@smi-online.co.uk
