05/01/2012 // Dallas, TX, USA // Submit My Press Release News // Lyn Giguere // (press release)
This question should be part of your evaluation process in assessing the performance of the PR distributor you employed to take care of your press releases. Since you are well aware that the press release is being syndicated across networks of blogs, social media websites, and news portals, you should track and collect proof to monitor quality of performance in the form of live and working back-links.
Quality vs. Quantity of Backlinks
As press release distribution is one of the components of an effective search engine optimization campaign, it is necessary for businesses to not only expect wide content syndication, but also a successful creation of high quality backlinks necessary to increase search rankings.
Though it is very tempting to create a high number of backlinks in just a short period of time, you are advised to be more careful in creating them, especially if they are from low quality sites. As your press releases also serve as your Linkbaits, the quality of your backlinks is more important than its quantity. Google puts more emphasis in prioritizing high quality contents over low quality ones. Even their search algorithm updates focus more in improving quality to provide better search services to their customers.
You should make sure that your press release distributor is on the same page with you by determining that their services are quality-oriented and closely abide with Google Search’s standards.
Characteristics of a High Quality Backlink
One of the ways to determine if a backlink is of high quality is by checking the characteristics of the page where it is being published live. A high quality backlink should be on a high PR (page rank) web page, surrounded by related contents (i.e. if your backlink is all about Social Media, the surrounding contents or text should be related to it), the anchor text truthfully describes its hyperlink, and the page has minimal advertisements. Another important factor that determines the quality of a backlink is the DoFollow link attribute. DoFollow backlinks have more relevance compared to NoFollow ones.
Guaranteed Quality Backlinks in Submit My Press Release
To ensure that you are getting high quality backlinks from your press release distributor, you should only entrust the syndication of your press releases to well-established PR Distribution companies. Submit My Press Release, a division of TopWireNews LLC, is one of the most trusted Press Release Distribution services online. Don’t just entrust your business promotion to anyone, only employ the help of a PR Distributor with a proven track record and history of good customer service.
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